Roger & Roger

Roger & Roger, owned by the West Flanders Dick family, is a rapidly growing producer of potato snacks. From Moeskroen, the company distributes and exports potato chips for the private label market to some twenty countries. Started in 1999, the company now has over 250 employees.

As part of this growth, it was decided to invest in automating the storage of finished products. For the control of this automation and the integration with the existing ERP it was decided to abandon the existing WMS (Manhattan) and to replace it with a new WMS solution Dynaman with C&W as implementation partner.

Project description

For this project, Roger & Roger chose an advanced Warehouse Management System (WMS), Dynaman, with C&W as their implementation partner. This new system replaced their previous WMS and was seamlessly integrated with their ERP platform AXAPTA from Navision, with the C&W Supply Connector providing data exchange between the systems. This move paved the way for more efficient inventory management and logistics flow, crucial for their operations in the private label market.

Within Roger & Roger's logistics chain, various automation techniques are used. Their warehouse includes two high bay warehouses, one of which is fully automated with a capacity of 26,000 pallets. With the use of cranes, shuttles and monorails, both raw materials and finished goods can be stored and distributed quickly and efficiently. The WMS also provides full tracking and tracing at lot and shelf life (THT) level, which is essential for food safety and quality control of their products. Cross-docking, where products go directly from production to shipment, also contributes to a streamlined process.

In addition to improved storage capacity, the new system also simplifies the management of inbound and outbound flows. C&W's Dock & Yard management visualizes loading and unloading operations and provides drag-and-drop functionality for efficient planning. This integration and automation of their processes allows Roger & Roger not only to optimize their inventory management, but also to respond more flexibly to their customers' demands, which is essential in a competitive market such as the food industry.

High Building 2 (23,000 pallets) with cranes and double-deep storage for raw materials and finished products
Call-off and supply of raw materials to production
Disposal of finished goods to integrated packing tables and wrappers
Advance pallets of finished goods from production to high bay 1
High-bay 1 (26,000 pallets) with cranes and shuttle systems for finished goods
Dynamic channel capacity with 2-way accessibility
Automated pallet picking and RF controlled detail picking
Replenishment from high bay to picking mezzanine
Cross docking from production via high bay to shipping
Redundancy of products by spreading over corridors
Floor storage double stacked pallets finished product via integration with Egv's
Customer specific FEFO and batch allocation management
Dock & Yard mngt visualization with drag & drop functionality